Unsuspecting Secrets to Fast Blogging Success

Posted August 14th, 2006 by Wendy Piersall

Most of you know by now that this little blog here was never intended to be anything more than a hobby site, ironically enough. I just really had a passion for starting up businesses, the online space, and really know the ups and downs of being a work at home mom. But now, just over three months later, this site/blog is consistently spending (on the daily meter) time in the Alexa top 100,000, and I am looking back on how the heck this all happened in such a short amount of time.

From my professional background in online business development, plus with my passion for psychology and helping people, I will have to admit I have a knack for getting into the heads of people. So I have been carefully studying what I have done to date to determine what I am doing right - not only so that I can duplicate it in the future, but so you can duplicate it yourself.

Some of my ’secrets’ aren’t very sexy, and certainly some aren’t even fun. Some sound totally fluffy and inconsequential. A long time ago, I would have even dismissed some of these items. But I do believe each one are key ingredients to my success thus far, so here they are:

  1. Search your soul before you start.
    I mean dig deep, too. As in, the big questions of life. What are you on this planet for? What is your ultimate purpose in life? If your family was reading your eulogy after you had passed on, what do you want them to say about you? I have spent years getting very clear on who I am, what my values are, and defining my professional, personal and spiritual paths. I made the decision long ago that anything I say is worth saying from the heart. Everyone I talk to in person, whether they be friends, family, or clients know this to be true about me. My authenticity comes through as I write, and people pick up on that. My ultimate purpose on this planet is to help people get in touch with their own hearts. This is what led me to start eSelfHelp and eMoms at Home. Your ultimate purpose is probably different. You need to know what it is, and let that purpose be the compass for your content development.~
  2. Let the real you shine through.
    I talked with several individuals who I highly respect, and their feedback was overwhelming. eMoms at Home is my voice, my experience, and especially with photos, people can connect with me. I wouldn’t put pictures up of my children online unless I was the real deal, with nothing to hide. I have shared my successes and my challenges - the transparency of the real me on the blog allows the readers to relate to me. Not everyone will, but of course, not everyone is reading my blog. Simply put, those that don’t read this blog are finding other bloggers that they can relate to. But in the end, people are drawn to people who have common interests and values. The more you can share about who you really are, the more people can find something to relate to.~
  3. Study the success stories.
    Some of my favorites include StevePavlina.com, ProBlogger.net, CopyBlogger, BlogHer, Guy Kawasaki’s Blog and one of my new favorites, Duct Tape Marketing. To be even more honest, I haven’t even been around long enough to know about many of the other big bloggers. I’m certainly not advocating any form of copying, which is why this tip comes after the first two. These blogs are doing lots of things right, and I am always looking to learn from people more successful than I am. I analyze what I like about their work and figure out how I can apply the knowledge in my own way.~
  4. Add value in every post - well, almost every post.
    You wouldn’t care a bit about me if I didn’t offer you something to come and read this blog - even if I was the most charismatic person on the planet (and as much as I like to think I am, I know I’m not ;) ). I’m here to impart knowledge, to make sure that when you come, you come to get something of value. And my goal when you leave is to tempt you back with the promise of more things of value. I’ll admit to a bit of self-indulgence every now and then, but my goal in nearly every post is to give you more than I expect to receive from you.~
  5. Network like crazy.
    Although my traffic is growing in leaps and bounds, I have gotten my biggest boost from associating with other bloggers online. I’ve learned a lot from them, offered them my expertise when appropriate, and by doing so, I’ve started to rapidly grow inbound links and exposure to the blogging community. This is true of any offline business, so it makes perfect sense that it would be critical to online blogging success as well.~
  6. Be passionate about your chosen topic.
    If you are bored, your readers will be too. Same goes for blogging about a topic that you think will bring in the traffic and the money – but in the end, isn’t really what you are passionate about. I LOVE starting businesses. I LOVE online marketing. I LOVE coaching people. I could write about this stuff for free and be happy – which is the key right there. If you are happy with your work, I mean really happy with what you are doing, the fun and passion will be so obvious to your readers they will catch the great feelings from you. Everyone wants to feel good and be happy – the more enthusiasm that comes through in your blog, the more your readers will catch it and come back for more.~
  7. Trust your intuition and your instincts. Be true to them.
    I’m certainly not the biggest blogging success story around, not by a long-shot. But something within me said, “Write This Article”. I kind of backed away from it for a few days (weeks, even!), thinking, who the heck am I to be writing about this? I am no BoingBoing or Engadget. But I do know businesses, I know sales and I know people. I know what motivates us to take action, and what keeps us in inaction. I know in my heart the eMoms at Home blog is the start of something bigger than I had dreamed it would become. So I took the leap of faith and listened to my intuition and wrote the article. I may get flamed, I may get laughed at, and I may make a difference for many, many people who really want to be professional bloggers. If I help one person do that, then this article is a success to me. [Added 8.18.06 :: mission accomplished!!]~
  8. Do your homework about blog set up, SEO, and site design:: Techy Stuff.
    This is basic online marketing and eBusiness stuff. If you want your blog to go anywhere someday, use a strong blogging platform such as WordPress, TypePad or Movable Type . Be sure to incorporate good keywords into your posts and post titles (but not at the expense of good copywriting), and get the blog listed in as many directories as possible. Use Technorati tags. Set up your feed accurately with someone like FeedBurner. And make sure your blog has a clean design and is aesthetically appealing. All of these things are like going to a professional networking event in a business suit with your business cards, rather than your grubby painting jeans and no contact info on hand.~
  9. Be disciplined.
    I post a bare minimum of 4 times a week. And now that my blog is getting consistent traffic and subscribers, I am posting more often. There are definitely days when I don’t feel like writing and when I don’t have a lot to say. But I have made it a MUST to continue to write and make the content good. On my dry days, I turn to a list I have made of blogging topic ideas as my backup content. As one blessed with ADD, I really don’t “enjoy” being disciplined. But with ANY business comes frustration and boredom at times, blogging included. It’s up to you to get over these things and continue to deliver valuable content to your readers who are depending on you, period.~
  10. Blog with a higher purpose in mind.
    The big bloggers are blazing a trail for the rest of us – and thus, are making a huge impact on the internet as we know it. Even blogs with commercial content are adding value to society, by putting information out there in a format that invites a conversation vs. pure marketing hype. They are spreading information on how to start your own blog and make money at it, they are giving great advice on personal and business challenges. All of these things inspire and help us to become more informed, grow our expertise, and enable us to connect with others all over the world that we would never otherwise know. I really want to help moms who want to work at home, but even more so, I want to inspire people to pursue their dreams and follow their hearts, no matter if they do it in a home office or not. Can I do this via blogging? Absolutely. And other ways too of course, but blogging has laid such a strong foundation for future success; it has been a critical component to pursuing my own dreams. There are others out there who need this platform for the pursuit of their own dreams, and I am happy to be a stepping stone on the way.

Are there other “Success Secrets”? Of course. Even things that aren’t so secret. Visit some of those favorite blogs of mine mentioned in #3 to learn even more from the pros. Study up. But don’t spend too much time researching - it’s more important to find your own voice than to spend all day listening to someone else’s.

Then go dig deep and get writing!

Related Posts:

Preparing for a BlogJolt - Turn your One Night Stand Blog Traffic into a Marriage Proposal

Top Ten Key Success Ingredients for Home Based Businesses

Achieving Consistent Productivity from the Inside Out

New eMoms BlogJolt Yahoo! Group

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Explore posts in the same categories: Success Thinking, Blogging + Business, Work Life Balance, Empowerment, Newbie Blogging

28 Comments on “Unsuspecting Secrets to Fast Blogging Success”

  1. Tammy Ames Says:

    You have hit the nail on the head with this post - Find Your Own Voice. Knowing yourself, reading and connecting with the writers on their space is equally important as writing on your own blog. Follow your passions. Keep your focus and absolutely always remember it is people you are working with online - not traffic but people. It will become clear that the people you are getting to know, share ideas and learn from - will become your best business partners and supporters.

    I also love how you remind us to not spend too much time researching - there is a sense that we need to be more “prepared” before we act but winging it and learning through the process brings SUCCESS faster than if we hold back.


  2. eMom Says:

    Thanks Tammy! I really enjoyed writing this article - then it took me a few weeks to get the courage to post the darn thing!

    I subscribed to your blog as well - looks like we have a lot in common :)

  3. Mita Says:

    Do you think there’s such a thing as posting too often?

  4. eMom Says:

    Mita, Good question. I think it depends on your audience. If you are targeting very busy people, they might feel that excessive posting is intruding on their time. If your audience is one that is online 24/7, and thrives on the latest news, I doubt that posting too often would be an issue… that is, it wouldn’t be an issue for the audience. For the blogger, on the other hand, it may present a problem ;)

  5. shirazi Says:

    Search your soul? Only if I could do that. Powerful post here.

  6. eMom Says:

    Shirazi - thanks for the compliment. My husband once gave me good advice in sales - whenever I found myself afraid to say something to a client, that was the most important thing that needed to come out of my mouth. I think his sage advice applies to blogging too. :)

    You’re definitely doing something right over at your site - you have a more than respectable Technorati Rank ;)

  7. Dee Says:

    This list is a keeper and a weekly reminder for me. Thanks.

  8. Whitney Says:

    I started a blog in May for a non-profit animal rescue, as a way to raise our visibility (especially on the Web), educate the public, give insight into what daily life looks like for a rescue, and to engage our adopters/donors/supporters. I also did it because I could talk forever about this topic, and having an outlet like a blog gets it out of my system without taxing the patience of friends and co-workers. [grin]

    Your list here is equally valuable for non-profits, because if you can’t talk about your topic with heart and passion and expertise, you’re going to lose potential volunteers, donors, and word-of-mouth recommendations. A couple of non-profit blogs I’ve read have been deadly dull because they apparently thought they had to sound uber-businesslike and wrote entries that were a cross between meeting minutes, event calendars, and annual reports. It was sad because the causes they worked on lent themselves to a lot of heartwrenching, touching, and inspiring stories.

    I hope you’ll find a way to get your list into the hands of non-profits everywhere, big and small. I’ll certainly do my best to post links to it wherever I find an opportunity.

  9. Carol Says:

    How refreshing! Most how-to-blog-better lists scratch the superficial with mechanical how-to’s. You’ve challenged us to dig deeper into our selves, the same self out of which our blogs should be emerging in the first place.

    Thank you!

  10. Noemi Says:

    Thanks for the great tips. I continually learn each day from other bloggers like you. I’m on my 6th month of blogging and just posting experiences that I have had in the past 40 plus years of parenting and motherhood.

  11. Brian Clark Says:

    >>My husband once gave me good advice in sales - whenever I found myself afraid to say something to a client, that was the most important thing that needed to come out of my mouth.

    Ohhh…. truth!

    Do a post on that — it’ll rock. :)

  12. eMom Says:

    Brian! You flatter me! Stop, stop! *fans hand towards self* ;)

    Seriously, though - great idea!! I’ll get that one stewing on the mental backburner - because as I shared with you earlier this week - going outside of my comfort zone has been the norm of late. It has brought some truly great rewards as well. Thanks for the tip!

  13. Secrets of eMoms Blogging Success Says:

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  14. Coriander Blues (beta) » Blog Archive » Unsuspecting Secrets To Fast Blogging Success Says:

    […] It’s called Unsuspecting Secrets to Fast Blogging Success. Wendy’s tips include thoughts on: […]

  15. Tim Says:

    This is one of the best and most inspirational blog posts I’ve read! Thank you for typing it out and keep up the great work!

  16. eMom Says:

    Wow, Tim. Thanks SO much for the really kind words. It’s this kind of feedback that gets me up in the morning and keeps me up late at night thinking of new ways to build this blog to add more value.

    I really appreciate EVERYONE taking the time to write and want to let you know that your encouragement and feedback most certainly feeds the creative fire within. (And I bet I’m not the only blogger who thrives on this stuff - so go and comment on other great blogs too! :) )

    It really is the fuel for what ALL of us do as we blog!

  17. Helping bloggers make money online tips | eMoms at Home Says:

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  19. eMoms at Home » Blog Archive » I Must Have Hit the Big Time Now Says:

    […] I posted a comment on his post, saying that although I am grateful that he found my post valuable and appreciated the link to my blog, that he was in fact stealing Darren’s content. And I then suggested that he might want to rethink his content production strategy. […]

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  21. Work At Home Business Opportunities Weblog | 10 Secrets To Fast Blogging Success From EMoms @ Home Says:

    […] 10 Secrets To Fast Blogging Success From EMoms @ Home Here’s 10 Secrets for Blogging Success. It’s best to read them before you START a blog, but you can always try to do better later! 1. Search your soul before you start. 2. Let the real you shine through. 3. Study the success stories. 4. Add value in every post - well, almost every post. 5. Network like crazy. 6. Be passionate about your chosen topic. 7. Trust your intuition and your instincts. Be true to them. 8. Do your homework about blog set up, SEO, and site design:: Techy Stuff. 9. Be disciplined. 10. Blog with a higher purpose in mind.  Are there other “Success Secrets”? Of course. Even things that aren’t so secret. Visit some of those favorite blogs of mine mentioned in #3 to learn even more from the pros. Study up. But don’t spend too much time researching - it’s more important to find your own voice than to spend all day listening to someone else’s. […]

  22. eMoms at Home » Blog Archive » On Becoming a Top Blogger Vs. Building a Successful Business Says:

    […] So I am sensing I am on the cusp of a transition - not in topic or content, but more of how I approach working on this blog. It started as a fun side-thingy, took off, and then I was left wondering where to go with it. I made my decision, the blog really took off, and then I was again wondering :: what the heck do I do with this success? […]

  23. Arp Says:

    Wonderful advice. We just started blogging and I think it’s obvious when people blog about things that have real meaning to them.

  24. WOMEN WALKING IN WISDOM’S FOOTSTEPS™ » Blog Archive » I’ve Caught the Bug Says:

    […] One post I came upon in my research was entitled “Unsuspecting Secrets to Fast Blogging Success” by Wendy Piersall at eMoms At Home. What I enjoyed about this article is Wendy’s sense that blogging is really about vocation and calling (this is my interpretation of her post), but in order to discover that sense of vocation, you must ask yourself, “What is your ultimate purpose in life? What do you love to do?” (She includes many more questions with which to examine yourself and your life) Ultimately, you must “Blog with a higher purpose in mind,” understanding that what you say to the blogosphere really is about inspiring others to become better people and helping people achieve their own dreams. I do believe everyone has purpose; we need to help each other understand, move toward, and meet up with that purpose. […]

  25. JohnFrangerson Says:

    Nice Post.

    That was well said. Always appreciate your indepth views. Keep up the great work!


  26. eMom Says:

    Thanks John - I’m always excited to ’see a new face’ around here! Welcome! :)

  27. Scout Says:

    I’ve just started blogging, after much thought and participating in other blogs for years. Your advice is excellent and I appreciate your insight. As a woman who desperately wants a stay at home business, it is great to hear from another mom who is succeeding.
    Thanks again!

  28. Ponn Sabra Says:

    Very empowering post!
    Congrats for your success Wendy. I appreciate all your points.