Strategic Business Decisions and Changes
Thursday, July 13th, 2006Well, I must say I am a bit surprised at the success of this little work at home moms blog. I’m not doing anything to promote it (though I did get a little blog boost today! Thanks guys!!), and the site is getting as much, if not more traffic than eSelfHelp.
So I had a really great conversation today with my friend and fellow entrepreneur Todd Smart of BeTuitive Marketing, and we threw some ideas around for this little business I have going here. I was wondering… should I go with what’s working and pursue eMoms more aggresively? Or should I go with my passion and continue to devote my resources to eSelfHelp?
But then we both kind of came up with a better question at the same time ::
What if I were to MERGE the two company visions together into one more seamless entity? What could I accomplish by converging my passion for self help and targeting it more specifically at stay at home moms?
I thus far have kept this blog more business oriented, and kept my eSelfHelp blog on the more personal side. But to be frank, if I didn’t have my act together personally, I would NEVER be able to pull off working from home professionally. And since it was personal problems that really kept my first two home businesses from succeeding, I have a hunch that there are a few other moms out there with the same frustrations.
So I have come to a huge ‘fork in the road’ so to speak. My business plan thus far will have to be substantially reworked, and that’s ok. I don’t like excluding people who don’t work at home, (or work for themselves), yet this is what I have done for half of my career - I know what I am doing in this space…
I guess I am saying I have almost made my decision, I just need some time to readjust to this new direction and take some time to let my mind “stew” on this convergence of opportunities…
If you are a regular reader (or even just here for the first time!) I would really LOVE your feedback on this issue. Do you want to hear about internet marketing and work and kids? Or do you also want to know about what it takes to keep yourself motivated day after day when there is no boss to hold you accountable? And what to do to if you start getting really depressed because you are stuck in a basement office with no light and you can’t get out because you don’t have a sitter for days on end?
Your input is requested, as I want to ensure the material I am putting out is still relevant to you and adding value - my ultimate goal. Please comment, comment, comment!