Aw cute! Patrick the bear with his pet frog by Laura Lynn
See more of Laura Lynn’s cuddly bears here.
See Laura’s FREE patterns for collectible teddy bears here.
Laura Lynne says “A large percentage of my sales are from my email mailing list.
How did I build up my collector mailing list?
I started selling some of my less expensive collectible bears on eBay…. and my larger bears too! EVERY time someone won one of my auctions I would ask if they would like to be added to my “New Bears Mailing List”.
It is VERY important to ask first!
I started a Yahoo Group in the teddy bear section and have had people join there when they were browsing around the Yahoo groups.
When I finally set up my website, I also added a sign up box for those who may have found my site by just surfing and wanted to be added to my mailing list too. ”
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Thanks for that Laura Lynn! Mailing Lists are a great way to stay in touch with your customers as you can notify them of new products and special offers, and remind them to pop back and periodically visit your site. Best of luck with your Teddy Bear shop.
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I know Laura Lynn as she is not only a fellow bear artist but also a good friend. I have found her tips for building a craft business to be invaluable as it’s one part of bear making that I don’t enjoy and I’m not really good at doing (and surprise - I’m a marketing major so I should be good at it!!!).
Anyway, thanks for the tip Laura Lynn. Now I’ve got to get up the nerve to put my bears on E-bay!