.:The Internet Home Business Magazine for Moms & Dads:.

Ways to create buzz about your craft products on big Craft Websites.


One of my fave pastimes (after sewing) is sitting down with my laptop, munching on some choccy, and surfing the web for what’s cool, new, hot, inspiring, cute, etc. in the craft word. You can bet your bottom dollar that there are thousands and thousands of other crafters who love to do the very same thing. That’s why crafting news, craft review, and forum sites are so popular. Here are some that I like check out:

“Ohhh! I saw this Absoluuuuutley Gooooorgeous bag, necklace, plushie, vase, shawl, print, book, soap, etc etc. etc. on (any of the above) website last night!”

Getting your blog and/or your craft products to appear on sites like these is obviously a REALLY GOOD thing for your craft business, the question is; how do you go about it? Well, it’s both easy, and a bit tricky. It’s easy in that (in most cases) it’s a simple matter of just approaching the authors of these sites and asking them to blog about/review your craft item. And it’s tricky because whether you’ll be accepted for review or not, kind of depends on what you have to offer them in return. So, in this post I am going to list some things that you can do to increase your chances of getting craft sites like these to accept your yummy craft goods for reviews (if you have your own site/blog).

  1. Get yourself on the web - If you want to get yourself reviewed on a website, it REALLY helps if you have your own website/and or blog (I’ve posted about blogging here). There are lots of benefits to having your own website/blog you can display your craft products and you can talk about them, and very importantly, you can link to other sites. It’s important to link to other like-minded sites because in doing so you are making your own site/blog more popular in the search engines. Therefore, it’s a good thing to offer to link to the review site (so as to make them even more popular in the search engines) or even better link to them before you approach them for reviewing your products (this shows goodwill). The more popular you are, the more popular you will be! This does take time, but in my experience it really IS worth the effort.
  2. Take a good photo of your craft item (you could try this method of cleaning your photos) because lots of sites don’t really need to see you craft item in the flesh. Often all they want is a link (to your site of blog) and a good sized, clear and attractive photo to put in their own site. If you’re not too hot at taking photos, it’s worth asking a pal to take the pic for you. Most of these craft review sites are very design conscious so if your craft product looks attractive in a good photo it is more likely get reviewed.
  3. How about making your craft item useful as well as beautiful? - A good way to get your product reviewed is to make it more than eye-candy. How about making up a tutorial for part of/or all of the craft item that you want reviewed. I think it would be fair to say that my bag making tutorials DO contribute a far bit to my blog popularity (yep they do take me ages to make, but once they’re up there they will hopefully be used again and again, and discovered by lots of new readers). Sites like CraftZine, Whip-up and Craftster and squillions of personal craft blog love tutorials (as do I!) . Just approach sites like these and tell ‘em about your tutorial on your blog! Look for craft forums, join them, and post details of your craft tutorial with a link to your blog. Your tutorial needn’t be complicated, just make something nice and show others how you did it!
  4. If you want to send your products to sites ask first - one of the things I enjoy about running my business is all of the freebies that I get sent. 7 times out of 10 I usually receive a nice email from a supplier who will introduce themselves, they’ll talk a little about their product, even better they’ll include a link to their website too (see, a web presence is so important) and they’ll ask if I would like to receive a sample. It’s really nice when a potential supplier is polite and they ask first before sending, this gives me a positive feeling towards the supplier and it’s the best start to business relationship. However, some suppliers don’t ask first before sending and their products aren’t always suitable for my shop, so they have wasted money in sending something that I won’t use (or promote). Another thing that annoys me is when suppliers send me loads of product photos in emails (when I have never heard of them, or asked for them), they really clog up my inbox! Grrr!
  5. Offer up one of your craft items as a prize on your site or blog - this is a great way to promote your products and your site as everyone loves to win something nice. I’ve seen some blog competitions specify that you need to link/ and or subscribe to them in order to enter their draw. I don’t do this personally, but I suppose it is a way of increasing your own site popularity - I guess it depends on the value of your prize - the more your prize is worth, the more you (could perhaps) get away with when asking entrants to do this, that, and the other!

How about you folks? Why not introduce yourself with a link to your craft blog/shop and share with us things that you have done to get yourself noticed on other websites? :)

Next time: I suggest items to include/post about in your craft blog to help increase readership and search engine popularity.

Share, Enjoy and Save for Later: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netscape
  • Reddit
  • Sphinn
  • StumbleUpon
  • Technorati
  • Twitter
add to sk*rt

If you liked this article, please...

Subscribe Via Email Subscribe Via RSS Add to Technorati

Or read these related articles...

  • Getting Started with an Intro
  • Hellooo I’m HERE!!! Ways to market yourself and your crafts (for free).
  • Ways to Market Yourself & Your Craft (on the cheap).
  • What is the difference between Marketing Yourself, & Marketing your Craft Product?

  • Discussion

    What do you think? Leave a comment. Alternatively, write a post on your own weblog; this blog accepts trackbacks [trackback url].
    Comment Policy


    On October 8th, 2007 at 12:54 pm, Stefanie said:

    Thanks for the list of your favorite craft sites. There are a few to add to my list of must reads!

    On October 8th, 2007 at 3:31 pm, Maia/glassbeach said:

    I’ve found posting my blog photos and product photos to crafty groups flickr to be very productive (and free!). I always try to add a link to all my blog photos. I also had the good luck to have Lisa pick one of my flickr photos for her other blog (http://u-handbag.typepad.com/uhandblog) and that photo has gotten a wonderful response!


    On October 8th, 2007 at 4:24 pm, Casey said:

    Thank you for this great post! I’ve been thinking about approaching some of the showcase blogs, but unsure of how to do so. Now I know how! :)

    I’ve definitely found Flickr and tutorials to be the best traffic-increasers for my blog and shop. It takes a lot of time, but has been paying off handsomely! :)

    On October 8th, 2007 at 6:16 pm, Joanna said:

    I am new to all of this and have found this post extremely helpful so thank you. I am waiting for my new camera to turn up and package for computer as my pictures are letting me down big time. Thanks for the help

    On October 8th, 2007 at 10:15 pm, Meg said:

    I would suggest that you consider writing an article, review, or tutorial for WhipUp. They are currently taking submissions. This worked well for me - I wrote a tutorial for a “Beat-Up-Binder Makeover” for WhipUp, which greatly increased my own blog traffic. This month’s theme is selling/craft entrepreneurs - a perfect time to write about your own experience as a craftpreneur!

    On October 9th, 2007 at 6:02 am, Myam said:

    Meg’s idea is great. I check Whip Up, too but I’ve never submitted an article. I joined one whiplash, though. I also post stuff over at craftster. The people there are nice. However, since i’m from the Philippines, I make sure that I also post things over at my multiply, not just at my official craft blog (http://boredandcrafty.wordpress.com).
    That way, my contacts at multiply (mostly from my city) know about my handmade stuff and they can help me market them. Because self-promotion is awkward. :)

    Thanks for the other links, Lisa. :)

    On October 9th, 2007 at 8:09 am, Lisa Lam said:

    I’m glad you like this post everyone :)

    Thanks for sharing your cool tips about flickr, whip-up, and craftster, and well done for getting on these sites too. It’s great to hear form other crafters who have done this and that it’s working for you!

    Meg, if I get a spare moment I might write an article for whip-up!

    On October 9th, 2007 at 1:18 pm, Kelly Darke said:

    this is a great resource! I’m really glad you’re writing this series - promotion is something I always struggle with - I have donated some jewelry to fundraisers in the past, and most recently donated some earrings to Modish for her monthly giveaway. I really need to update my website and get more work out there! I also plan on creating a tutorial for the bracelets (crocheted silver wire) I make - I have received lots of inquiries about how to do it and where to get materials, so I think I’ll put it all out there.

    Leave a Reply

    If you liked this article, take more To Go...


    Subscribe to Daily Posts Via Email
    Sign Up for the Weekly Email Newsletter
    We'll never sell or rent your info. Period.
    Subscribe Via an RSS Reader