Most of us will already know that Etsy is a wonderful resource for newbies who want to go into craft business for the first time, and many sellers have made a great success of selling through Etsy alone. Etsy shops are easy to set up, attractive, easy to use, they attract lots of customers, and best of all there is heaps of help and support for sellers.

Here is my weekly round-up of my 3 fave Etsy shops. Every week I review 3 Etsy shops from a Craft Business point of view rather than just commenting on yumminess of the products that are sold. This means I will be looking things like:

• the photography
• the product descriptions
• the mix of products
• and signs of marketing activity such as other websites or blogs

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This week’s Etsy Faves…

Fresh Cupcakes by Robin’s Jewelry Box

Etsy Shop Name & Type: Robin’s Jewelry Box

Website/Blog: None

CraftBoom! says: “I found this shop via Joanna Bags. In this shop you’ll find scrummy miniatures of cute cakes, sweets, and cups of coffee to wear as pins of necklaces. The work is highly detailed, charming and very unique. This uniqueness is a very good selling point. The photography is nice and clear and the backgrounds are all very similar which makes the shop look tidy, and the products distinctive to her shop. The product descriptions are also clear and informative, and the method of packing is also outlined which is again helpful. As for other marketing activity Robin lists (on her shop front) the other places on the web in which her shop has been featured which is great for adding integrity and exclusivity to her products.

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The Snail Jockey Print - by The Black Apple

Seller Name: Emily

Etsy Shop Name: The Black Apple

Website/Blog: Inside a Black Apple

CraftBoom! says: “Emily’s art is so dreamy. Looking at it makes me feel transported… Her photography is clear and helpfully she provides both close and wide views of her art. I also like the way that her product descriptions are a little personal, for example for a print she might state where the inspiration came from. This is good for giving ‘life’ to a product, which in a way adds value to the product. As for other marketing activity emily writes a beautiful looking blog.

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Illicit by Samantha Sultana, Ostrich and Swarovski Crystal Cameo Garter - by Samantha Sultana

Etsy Shop Name: Samantha Sultana

Website/Blog: None

CraftBoom! says: “Samantha specializes in vintage glamour puss sleepwear and cheeky accessories, and she has pop stars among her clients. She very clearly states that all of her items are handmade using high end materials so it is clear that these items are luxury and that this is reflected in the prices (which I think are still reasonable). Her photography is clear and it’s also very stylized which really suits the flavour of her shop and it successfully increases the perceived value of her items. What is also nice is that Samantha injects a little cheek into her product descriptions for example ” This gorgeous swarovski embellished & trimmed cameo garter will stop traffic!….So get yourself one & never have to wait in the rain to hail a cab again.” which again really suits the flavour of her shop. As for other marketing activity Samantha very recently was featured on the radio and she provides a transcript on her shop announcement.

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Would you like a quick and easy (and popular) addition/alternative to selling in Etsy? Read about it in my post here.

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Do you have a fave Etsy shop that you’d like put under the spotlight? If so please comment on this post to let me know.

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