We are all feeling it: the groceries are costing more, so is fuel, and it’s everywhere on the news. I know it’s tempting to feel the fear and want to run away. But what a minute; people still want to give and receive presents and now more and more of us can’t afford [...]

There’s a very good chance that as a crafter you’re not a slavish follower of fashion - because one of the greatest things about craft is that we are not restricted by what we can buy in shops. That said, it is very important for most all business owners to keep abreast of trends [...]

Hey do you like the groovy new site makeover? Please be sure to update your links to this site so you don’t miss out on posts and giveaways. Thanks
So what do you do when folk says your handcraft is too expensive? For starters don’t go and slash the price of [...]

As in everything in life; a setback becomes less of a setback if you use it as a opportunity to learn from it and grow stronger. Woooah come back! Before you think “oh dear, this is going to be one of those over-generalized self-help sound bites” I hope you’ll think it isn’t. [...]

Do have listen to this podcast when you get the chance.  It’s about marketing yourself as an Etsy seller, but it’s relevant for all of us who sell or want to sell our craft online.  Listen to the podcast here.
In my next post: a book review of Country Living’s Crafting a Business.
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What is a Unique Selling Point (USP) and why is it important to my business?
A USP describes features and practices that make your business different and better (or worse!) than your competitors (for examples see below). Identifying your craft business USPs is very important because doing so will give you a strong [...]